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INDUSTRY 4.0 WILL CHANGE ISS

The 2017 Beerenberg seminar held earlier this year addressed the fourth industrial revolution.

Beerenberg AS

“Rather than robots taking over all existing jobs, Industry 4.0 is more about the scope for simplifying and streamlining work processes within ISS,” Beerenberg’s Kjetil Stöckel-Kvamme told the Overflate 2017 conference.

The 2017 Beerenberg seminar held earlier this year addressed the fourth industrial revolution. Kjetil Stöckel-Kvamme picked up where that conference left off in his speech to Overflate 2017, which took place in Bergen in mid-November.

“It’s important to ask how our sector can make use of the massive advances that are being made with regard to machine learning (artificial intelligence), connected sensors and augmented reality.”

Product-centred focus
Innovation in the ISS disciplines has historically been product-centred, with the development of the company’s Benarx products as a good example. This has improved safety and extended life cycles.

“At the same time, I think it’s fair to say that ISS has much potential for further development in a number of areas.”

Kjetil Stöckel-Kvamme, head of the A2B innovation project (see below), believes that we should not underestimate the impact of contract formats on innovation. 
“If there are no incentives to try out new methods or products in, say, long-running framework agreements, there is always a risk that the disciplines don't innovate. For example, at Beerenberg we find that contracts containing productivity-driven remuneration formats promote a kind of innovation that encourages cost-efficiency in every part of the delivery.”

How to exploit new technologies However, Industry 4.0 is bringing about change in the ISS disciplines, too.

“We have been working systematically on our project implementation models in recent years. This has been vital in enabling Beerenberg to streamline its operations in the way that has been necessary post-2014. Yet we have to acknowledge that new technologies can radically change not only our work processes but the entire value chain. The first step is therefore to learn new technologies by training and collaborating with enterprises that may be operating in entirely different industries.”

Do not fear cannibalisation
The story of Kodak has become an almost tedious example of resistance against new technology. Yet the story contains something that most people can relate to. Should you trigger a process that will eventually come to attack your own business model which has been successful for years?

“For that reason, it’s important to waste no time in acknowledging that Industry 4.0 will radically change ISS. It’s not necessarily the case that our clients need scaffolding, painted pipes or insulation.

What they do need is access, reassurances about pipe integrity and heat conservation. Unless you initiate this process, someone else will. And nobody wants to end up like Kodak,” concludes Kjetil Stöckel-Kvamme.

Kjetil Stöckel-Kvamme gave the talk Industry 4.0: Digitalisation from an ISS contractor´s perspective at Overflate 2017. 

The 2017 Beerenberg seminar: The Industrial Revolution 4.0 – an opportunity or a threat for the oil industry? 

A2B (Accelerate to Business) is an innovation project looking at how digitalisation can reduce costs and increase the value of ISS services.


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